Over 100 preeminent leaders on
the threats that matter most
In 1 quarterly report
Risks have gone regular. Crises have become more common.
The Reputation Risk Index™ is a quarterly barometer of emerging and evolving reputational threats to companies and organizations. The Index combines data from the Global Situation Room’s team of crisis experts and analysis from more than 100 preeminent public affairs leaders, from former heads of state and ministers to current CEOs and senior executives who serve on the Global Risk Advisory Council™.
The result is critical visibility and insights designed for a time when executives are confronted by an increasingly complex and challenging operating environment.
GLOBAL RISK ADVISORY COUNCIL
They sat in the Situation Room and board rooms across the world. 100+ former heads of state, ministers, C-suite executives and senior public affairs leaders from across 58 industries and 17 countries.
Led by former U.S. SBA Administrator Isabel Guzman, each member of GSR’s Global Risk Advisory Council has a proven record of driving the public debate. Membership is invitation-only and is reserved for those with a lasting impact across sectors, countries, and disciplines.
Isabel Casillas Guzman, Global Risk Advisory Council Chair, Avenida Advisors Founder and President
“I have seen the challenges facing companies of all sizes in navigating conditions that become more complex and challenging each day. As Administrator, my job was to support their growth in the face of enormous challenges from the pandemic to supply chain disruptions, inflation and cyber attacks. My goal for the Index and the conversations we have around these risks is helping to empower founders and executives to move and make decisions with a clearer picture of the threat environment. I am honored to help lead this work with my distinguished colleagues on the Council.”
Council Members Include
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Eugene Laney
President and CEO, American Association of Exporters and Importers
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Thórdís Kolbrún Reykfjord Gylfadóttir
Former Foreign Affairs Minister of Iceland, Currently: Special Envoy on the Situation of Children of Ukraine, Council of Europe
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Paul O’Brien
Head of Public Affairs, Bank of Ireland
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Maria D. Toler
Founding Partner, SteelSky Ventures
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Ambassador Carmen Lomellin (ret.)
Former U.S. Permanent Representative to the Organization of American States (OAS), Currently: Principal, Lomellin Global Partners, LLC
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Cate Costa
Former VP of Corporate Philanthropy and Small Business at JPMorgan Chase, Currently: Principal, GSImpact
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Todd Haymore
Former Virginia Secretary of Commerce and Trade, Currently: Managing Director, Hunton
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Erin-Michael Gill
Former Special Advisor to the Head of the U.S. Patent Trademark Office, Current: Founder and Managing Director, Genaesis M&A Advisory
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Dr. Christopher Smart
Former Special Assistant to the President at the White House National Economic Council and National Security Council, Currently: Managing Partner, Arbroath Group
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Taylor Bennett
Global Head of Public Affairs, DoorDash
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Katie Russo
Vice President, Strategic Business Development & Operations, Anxiety and Depression Association of America (ADAA)
Download the latest report
Key Takeaways From Q1 2025
Recent reputational risks rated as the most severe were AI misuse, association with or criticism from Elon Musk and DEI backtracking.
86% believe reputational risks will increase over the next quarter (rating of 6+ on a scale from 1-10, with 1 being a significant decrease and 10 being a significant increase in risk).
In the coming months, Council experts from around the world will be monitoring reputational risks related to technology, DEI programs, and geopolitical uncertainties, specifically the shift from traditional U.S. policies and approaches from the Trump administration.
Latest From The Index
Please take a look at our comprehensive collection of all the latest and most up-to-date Press Releases.
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Global Situation Room Inc. (GSR) announced that Isabel Guzman, who led the U.S. Small Business Administration (SBA) and is now Founder of Avenida Advisors, will serve as Chair of the Global Risk Advisory Council (the Council). Made up of more than 100 preeminent public affairs leaders from former heads of state, ministers, and current CEOs, the Council represents an extraordinary breadth of experience across countries and sectors. It will produce a quarterly Reputation Risk Index, which will help enhance executives’ ability to track and analyze emerging threats. In accepting the role, Guzman highlighted the need for more mechanisms to identify emerging issues earlier.
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In today's volatile business environment, a company's reputation can be its most valuable asset—or its greatest vulnerability. The Global Situation Room (GSR)'s Q1 2025 Reputation Risk Index™ serves as an essential early warning system for organizations navigating an increasingly complex risk landscape.
