Fast Company - Here’s how bad DOGE has been for Elon Musk’s business

Fast Company - April 22, 2025

A new survey finds that associating with Musk poses a real risk for brands.

Elon Musk’s foray into government has proven disastrous for his business life.

Since taking up work for President Donald Trumps’ so-called Department of Government Efficiency (DOGE), Musk’s electric car company Tesla has seen sales slide and has become a target for protests. Now some believe that damage could be terminal and that Musk poses a risk to companies outside of his own.

Read the entire article here.

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Bloomberg - Brett Bruen Announces Reputation Risk Index