Elon Musk ‘associated’ and AI top list of biggest business risks, report finds
EuroNews - April 16, 2025
By Doloresz Katanich
Misusing AI and links to Tesla CEO Elon Musk could cost a lot for businesses across the world - these are the top reputation threats in 2025 for companies, according to a survey of over 100 top global leaders.
In an effort to tiptoe the reputational path in a highly uncertain business environment, such as the current geopolitical landscape, companies must watch out not to be associated with or criticised by Elon Musk, as these are among the top reputational risks.
This is according to a new Reputation Risk Index, commissioned by public relations firm Global Situation Room, using data from crisis experts and analysis from the Global Risk Advisory Council.