The Guardian - Musk and AI among biggest threats to brand reputation, global survey shows
The Guardian - April 19, 2025
By Ramon Antonio Vargas
In appraisal, international public affairs leaders warned companies about aligning with ‘polarizing’ Trump ally
Associating with the Donald Trump administration’s multibillionaire adviser Elon Musk and misusing artificial intelligence are among the most surefire ways for companies to damage their brands, a new survey of more than 100 international public affairs leaders found.