VIDEO: GSR 2020 Post-Election Insights on Chartwell Speakers
Brett Bruen: "Si no te internacionalizas, en poco tiempo te quedas sin empresa"
Brett Bruen (Rochester NY, 1980) fue diplomático de Estados Unidos y ejerció como director de Gestión Global de la Casa Blanca durante la presidencia de Barack Obama. Su especialidad es la utilización de comunicaciones estratégicas para la gestión de crisis y conflictos. Sostiene que los mensajes deben adaptarse totalmente a lo que el receptor o cliente espera, algo que no hacen la mayoría de páginas web de empresas. Es precisamente esta herramienta de Internet la que por sí sola es ya un elemento de internacionalización, asegura, y las que no miren más allá del mercado local, regional o nacional corren serio riesgo de desaparecer.
Forging a Fresh New ‘iLand’
There's no doubt that Ireland has one of the best brands in the world. I hardly have to mention that each year billions of people around the world enthusiastically adopt its nationality for St. Patrick's Day – this year on March 17. Tens of millions hold dearly a direct family link to the country. Any day of the year you can step into an Irish bar in nearly any city on the planet. What other country enjoys such expansive and effective experiential marketing?
I was responsible for America’s global brand at the White House. The damage is irreversible.
I spent the first half of my career protecting America’s global image as a diplomat on the streets of Tikrit, Caracas, and Antananarivo. Serving as director of Global Engagement at the Obama White House, it was my job to build long-term strategies to strengthen our influence around the world. When I left the government in 2015, I felt that we were making good progress.
Porter Novelli & Global Situation Room, Inc. Announce Sophisticated Counter-Crisis Offerings
One Worked for Trump. The Other for Obama. This is Their Advice on Unifying the Country.
Now Is The Time For A Crisis Audit
Today’s Crises Require Countermeasures
VIDEO - Did the Colonial Pipeline ransom embolden our enemies?
Brett Bruen: The cost of paying the Colonial Pipeline ransom is in public perception and confidence in our infrastructure.
GSR’s Brett Bruen for Business Insider: America is going to need to spend massive amounts of money to rebuild its tarnished global reputation
Brett Bruen says America needs to put its money where its mouth is: invest in diplomacy to repair damaged global reputation.
VIDEO - Surviving and Thriving in Tumultuous Times
Brett Bruen speaks on using counter-crisis management to help governments, businesses, and high-profile personalities transform the paradigm of possible in moments of maximum pressure
VIDEO - From the Palace to the Presidency: Lessons on Promoting and Protecting Personal Brands
Expert panelists join Brett Bruen to discuss skills and strategies used to effectively promote and protect your personal brand in an era of uncertainty and upheaval.
Bruen for Fast Company: The attack on the Capitol has damaged democracy worldwide for a generation
Brett Bruen after Jan. 6: “The United States must rise and prioritize the robust promotion and protection of democracy in its hour of greatest need.”
VIDEO - Brett Bruen on identifying your company's vulnerabilities before a crisis occurs
Brett Bruen: Companies must identify and confront their vulnerabilities before a crisis occurs
GSR’s Brett Bruen in Fast Company: I was responsible for America’s global brand at the White House. The damage is irreversible.
With America's image tarnished, US companies must define themselves in the global landscape, according to GSR's Brett Bruen.
A Profile in Courage: Remka Nwana
Global Situation Room intern Remka Nwana on interning amidst a global pandemic
Bruen for Business Insider: A slew of former US ambassadors said disinformation is one of the world's biggest problems. It's time companies took the threat just as seriously.
In a GSR survey of 50 former US ambassadors, disinformation came in as one of the top global risks that companies will need to take a stand on.
Opinion: Companies Have A Duty To Defend Democracy
Brett Bruen: “It’s time for businesses to take on a larger role in the defense of democracy.”
Audio: The Future of Diplomacy
Audio: The Future of Diplomacy
Why 2020 is Set to be a Year of Changes but not Instability
Lombard Odier's 'Rethink Perspectives' event in London presented our investment convictions for 2020 and highlighted the US elections set to dominate the news cycle in the latter part of the year.
Managing Partner Fréderic Rochat, Chief Economist Samy Chaar, UK Private Bank Chief Executive Duncan MacIntyre and former White House Director of Global Engagement Brett Bruen debated the outlook.
Frédéric Rochat said that the transition to a clean, lean, inclusive and circular (CLIC) economy would create unprecedented opportunities to generate investment returns.