Forging a Fresh New ‘iLand’
There's no doubt that Ireland has one of the best brands in the world. I hardly have to mention that each year billions of people around the world enthusiastically adopt its nationality for St. Patrick's Day – this year on March 17. Tens of millions hold dearly a direct family link to the country. Any day of the year you can step into an Irish bar in nearly any city on the planet. What other country enjoys such expansive and effective experiential marketing?