Have You Simulated Issues and Crisis for 2022? Do it Now.
You thought the last few years were challenging for crisis communication? Sure, we had a global pandemic and massive political upheaval. Disinformation and truth distortions reached record levels. Don’t forget the unprecedented changes to our planet. But, you haven’t seen anything like what awaits us in 2022.
Bruen for Business Insider: A slew of former US ambassadors said disinformation is one of the world's biggest problems. It's time companies took the threat just as seriously.
In a GSR survey of 50 former US ambassadors, disinformation came in as one of the top global risks that companies will need to take a stand on.
Defending Against Disinformation
Information warfare is no longer a problem just for governments. Increasingly, companies find themselves targeted. Few have adequate defenses. As the threat expands, developing the capability to counter disinformation needs to be at the top of your to-do list.