Claire Atkinson Debuts ‘The Media Mix’ Podcast With Situation Room Studios
NEW YORK, WASHINGTON – Veteran journalist, Claire Atkinson, is partnering with Situation Room Studios, the news podcast division of Global Situation Room (GSR), to create The Media Mix, a new podcast series that delivers exclusive insights into the fast-paced industries of news, tech and marketing. With Atkinson as its host, the new series will travel to internationally renowned conferences, festivals and forums around the globe to gain behind-the-scenes access to power players and executives influencing the evolving communications business.
"Our mission here is to inform, educate and entertain listeners on the ever-evolving international media, tech and marketing landscape,” said Atkinson. “I'm fortunate to be working with some of the most experienced, brightest minds in the business – my executive producer Jamie Maglietta backed by the powerhouse team at Global Situation Room, led by Brett Bruen and Johanna Maska."
Atkinson has nearly 30 years of experience in print and broadcast journalism. Most recently, Atkinson was Chief Media Correspondent at Insider, former Senior Editor Media at NBC News, and reporter on the business desk of the New York Post. Atkinson is also a regular guest on CNBC and BBC News.
Continuing to tell the stories that matter most, Atkinson will dive deep into topics, such as Apple’s efforts in global streaming, the impact of Twitter’s new CEO, the ongoing remake of CNN and identify where marketing money is flowing – from women’s sports to TikTok, and of course, the AI revolution remaking media and marketing.
The Media Mix joins Situation Room Studios’ growing stable of leading political and foreign affairs shows including, One Decision and Press Advance. Having garnered a dedicated, consistent listenership, both podcasts are among the Top 10 news shows on Apple’s podcast charts and made headlines with guests, like Jill Biden, Mike Pompeo and Natalie Portman. Situation Room Studios is run by former Bloomberg Executive Producer Christine Baratta and part of GSR, an elite communications agency led by former Obama White House officials Bruen and Maska.
“Claire is one of the world’s top journalists. We are extremely proud to produce her new show, which will undoubtedly become a must listen for the media industry,” said GSR Founder and President Brett Bruen. “The Media Mix reflects the high quality of talent and shows Situation Room Studios is developing, with more in the pipeline.”
The podcast and newsletter, TheMediaMix.substack.com, will launch at the Cannes Lions Festival of Creativity later this month.
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About Claire Atkinson
British-born Claire Atkinson has written about the global media business on both sides of the Atlantic. She was most recently Chief Media Correspondent at Business Insider where she broke news about the Disney succession battles and scored an exclusive interview with Fox CEO Lachlan Murdoch. She was previously Senior Media Editor at NBC News contributing live coverage on breaking news stories, such as 2020 Senate hearings involving big tech CEOs to the Sprint/T-Mobile merger and the Time Warner battle with the DOJ, filing for “Nightly News,” and MSNBC. Atkinson was also a regular guest on CNN’s “Reliable Sources.” She’s written on just about every media and marketing trade magazine in the U.S. and UK, and her freelance credits include, The New York Times, The International Herald Tribune, The Observer and The Independent.
Global Situation Room®
Global Situation Room® (GSR), Inc. is an elite, full-service public relations firm offering our clients sophisticated solutions for their mostComplex Communications® challenges. Core practices include cutting-edge counter-crisis management strategies, thought leadership that pushes the paradigm of possible, and global campaigns that connect across cultures. Its award-winning content creation division has produced some of the most popular podcasts in the world. Clients include Fortune 500 companies, celebrities, and leading foundations. The agency has distinguished itself by ensuring clients are able to not only survive but thrive amidst the regularity of today’s risks, drive the debate on key issues, and effectively engage on global and local levels. GSR has prominently placed clients on every major national and international media outlet, helped them navigate through their most complex crises, and gained strong, sustainable support for their brand within the most influential circles around the world.
