Brett Bruen in PR Week: Putting More Thought into Thought Leadership
GSR’s Bruen speaks to The Guardian on New World Bank business ratings examining countries’ worker rights
Brett Bruen on the World Bank’s Business Ready exercise: it could give countries a "a common language" to decide where they’re going and how they'll get there.
Global Situation Room bridges PR and podcasting with Situation Room Studios
ALEXANDRIA, VA: Global Situation Room (GSR), a strategic communications firm, has hired Kat Maramba as VP of media engagement, Madison Lazas as senior account manager, Kasey Henderson as account manager and Terry Gaines as account supervisor.
Brett Bruen, president and founder at GSR, cited “tremendous” growth over the past few years as the reason behind establishing the newly created roles.
“Last year, we tripled in size and we’re on track to double in size this year,” he said. “[The new hires] are about scaling, we need the staff and structure to support all the clients we’ve seen coming through the door.”
Will Trump win the nomination? Watch the process, not the polls
The Friday Reporter: Johanna Maska of Global Situation Room
Podcasts Can be a Critical Part of Your Crisis Strategy
BRETT BRUEN: What a bloody disgrace!
Opinion: Biden is failing to restore the competence of the US government
Opinion: Let’s not make same mistakes in this presidential election
Should ‘Woke’ Companies Be Worried? - Brett Bruen in PR Week
Brett Bruen on responding to attacks from politicians: Focus on fundamental American ideals.
Global Situation Room, Inc. Adds Six New Hires to Growing Team:
VIDEO - Zelensky's leadership is inspiring, he is a 'modern day Winston Churchill': Bruen
Brett Bruen on Zelensky’s leadership during Russian invasions, calling him a “modern day Winston Churchill”
Bridging the Divide
Video: The Room, presented by Geniecast, interviews top thought leaders, authors, speakers, and CEOs about their business strategies and success.
Former Trump PR Pro Urges CEOs to Push Unity on Social Stands
We certainly have very different world views. She worked in Donald Trump’s White House. I served in the one Barack Obama led. Yet, crises sometimes help those with very different backgrounds and beliefs find common ground.
Alyssa Farah, who was President Trump’s director of communication, knows a lot about crisis management. She had to navigate a few during 3.5 years in the West Wing. Recently, we chatted about lessons learned from what were undoubtedly some of the most intense interactions any media relations team ever experienced. Several are relevant as companies prepare for, and respond to, today’s polarized political climate.
VIDEO: GSR 2020 Post-Election Insights on Chartwell Speakers
Brett Bruen: "Si no te internacionalizas, en poco tiempo te quedas sin empresa"
Brett Bruen (Rochester NY, 1980) fue diplomático de Estados Unidos y ejerció como director de Gestión Global de la Casa Blanca durante la presidencia de Barack Obama. Su especialidad es la utilización de comunicaciones estratégicas para la gestión de crisis y conflictos. Sostiene que los mensajes deben adaptarse totalmente a lo que el receptor o cliente espera, algo que no hacen la mayoría de páginas web de empresas. Es precisamente esta herramienta de Internet la que por sí sola es ya un elemento de internacionalización, asegura, y las que no miren más allá del mercado local, regional o nacional corren serio riesgo de desaparecer.
Forging a Fresh New ‘iLand’
There's no doubt that Ireland has one of the best brands in the world. I hardly have to mention that each year billions of people around the world enthusiastically adopt its nationality for St. Patrick's Day – this year on March 17. Tens of millions hold dearly a direct family link to the country. Any day of the year you can step into an Irish bar in nearly any city on the planet. What other country enjoys such expansive and effective experiential marketing?
I was responsible for America’s global brand at the White House. The damage is irreversible.
I spent the first half of my career protecting America’s global image as a diplomat on the streets of Tikrit, Caracas, and Antananarivo. Serving as director of Global Engagement at the Obama White House, it was my job to build long-term strategies to strengthen our influence around the world. When I left the government in 2015, I felt that we were making good progress.
One Worked for Trump. The Other for Obama. This is Their Advice on Unifying the Country.
GSR’s Brett Bruen for Business Insider: America is going to need to spend massive amounts of money to rebuild its tarnished global reputation
Brett Bruen says America needs to put its money where its mouth is: invest in diplomacy to repair damaged global reputation.