It's a question that has perplexed me since the Canadian News Agency called ahead of his state visit to Washington under President Obama. I had high hopes then that he would usher in a new era of increased Canadian relevance here in America. It hasn't happened. Sure, he's known – but as I feared, it was more of a splash, than a sustained series of waves. He'll pop up in an occasional American news story that's not in the business or politics section. But, he's mostly ceded that space to Canada's more famous (or infamous) Justin. It doesn't have to be this way, Justin (not Bieber).