A World of Experience Unlocks a World of Possibilities

GSR’s Brett Bruen delivers a keynote address on strategies for exploring foreign markets in Rhode Island. (Providence Journal)

The Global Situation Room®, Inc. (GSR) is a consulting firm specializing in innovative internationalization of companies and organizations.  GSR utilizes diplomatic tradecraft to develop unrivaled market research, precision strategic communications solutions, & crisis management informed by experience addressing major global challenges.  Former American diplomat and White House Director of Global Engagement Brett Bruen leads GSR.  The firm draws on the exceptional experience of several former ambassadors and government leaders.  Whether you are looking for expert international insights, seek sophisticated strategic communications counsel, or in need of comprehensive crisis management skills, GSR offers you world-class capabilities that change the paradigm of what’s globally possible.

Brand strength and ‘good will’ – the keys to survival for brands in the future  

Brett Bruen, President, Global Situation Room

Christopher Nurko, Global Chairman, FutureBrand

‘Good will’ is both a strategic asset and a secret for future success that businesses must cultivate and protect in order to compete more effectively.  This is more true today than at any point in history.  In particular, ‘good will’ is the security and safety net for brands that confront more complex challenges to reputational risk. In today’s ‘always on’ world, combined with a facts vs fiction context of news, a brand plays a critical role in safeguarding and protecting market share, strength, and preference for all stakeholders and audiences. ‘Good will’ is increasingly the determining factor between a brand bending or breaking. ‘Good will’ is the result of a strong reputation, strong customer relationships and a proactive brand management culture.  When all three are nurtured, the brand’s asset value is protected most effectively.  Read more

NSC staff allowed back into the Oval Office for Trump’s foreign calls

“Brett Bruen, a former NSC director of global engagement under Obama, said that having professional staff involved is important even if the president is fully briefed.

‘Their involvement shouldn’t be optional or occasional,” Bruen said. “Heads of state calls are the highest-stakes form of diplomacy. Without the participation of those who know the issues, they can easily and quickly enter mine fields. If the president can’t immediately turn to a regional expert for clarifications or questions when he’s talking with foreign leaders we may find ourselves in a very difficult or dangerous place.'” Read more

Countries need to develop new strategies for navigating relations with the Trump Administration 

By: Brett Bruen

The era of Donald Trump demands the practice of a different kind of diplomacy. There are three principal changes countries need to make: pivot to the personal with the president, work to more proactively set the agenda, and prior preparation for problems is essential.  Read more

“There will be serious security consequences to the travel ban”

GSR’s Brett Bruen told the Voice of America’s Washington Forum program that President Trump’s crackdown onundocumented immigrants raises a number of risks.  He said the United States’ global standing and influence would suffer, along with a reluctance by those living in the shadows to report crimes to police. Watch (in French)

“I think he’s starting to understand the power of being presidential”

Following President Donald Trump’s address to a joint address to Congress, GSR’s Brett Bruen spoke with Montreal’s Breakfast Television.  In his analysis, the speech reflected an increasing awareness in the White House of the need to take some of the edge off their messaging.  Yet, while it was a more polished presentation, Bruen said that little of the substance had changed.  Watch

Trump’s budget makes significant cut to US aid

The United States is likely to diminish significantly its international assistance under President Trump.  Where it does engage, there may be new restrictions and an increasing focus on what countries give in return for the help.  GSR’s Brett Bruen spoke about the President’s proposed budget with the Voice of America after the address to a joint session of Congress.  Listen (in French)

The President Meets the Prime Minister

Joining the Canadian Broadcasting Corporation’s (CBC) Toronto-based program Ontario Today, GSR’s Brett Bruen spoke with callers about Prime Minister Justin Trudeau’s first visit with President Donald Trump.  Listen to the show

No One on the Public Podium for American Diplomacy

“The State Department’s briefing ‘is America’s most important daily platform for discussing world affairs. If we don’t take to the podium our voice is often absent in important global debates,’ said former U.S. diplomat Brett Bruen, the president of the Global Situation Room strategic communications firm.

‘Other nations continue to churn out media briefings for broadcast. Adversaries such as ISIS are producing video content daily. America needs to be on camera contesting that space. Without it our influence is diminished and our policies put in peril,’ Bruen, also a former director of global engagement at the White House, told VOA.” Read more

US diplomats warning GE’s major deals in Iraq at risk over travel ban

“‘We have invested over the course of the last decade and a half an enormous amount of money in building the capacity of Iraq — through students, through business exchanges, through technical exchanges that are now all placed in jeopardy,’ said Brett Bruen, a former foreign service officer in Iraq who also ran the White House Office of Global Engagement and now teaches at Georgetown University.”  Read more

“Obama’s farewell: As much about the future, as the past”

GSR’s Brett Bruen spoke with Montreal’s Breakfast Television the morning after President Barack Obama’s historic address to supports in Chicago.  The former White House Director of Global Engagement shared his thoughts on the President’s legacy and the latest allegations against the President-Elect.  Watch 

What I learned coordinating America’s response to Russian propaganda 

By: Brett Bruen

Feelings are foremost. Russian President Vladimir Putin and his former KGB colleagues are masters at manipulating them. It’s how they deftly recruited assets during the Cold War. Play to someone’s insecurities, desires, and of course their flaws. This is the strategy Russia continues to use in their operations in the United States and around the world. I know better than most. I coordinated America’s response to the first major battle in this modern era of information warfare.  Read more

An entrepreneurial president in the age of extremism

By: Brett Bruen

time-logo-ogEntrepreneurship will ultimately erode much of the energy fueling ISIS. Just like American music penetrated through the Iron Curtain, so, too, shall innovation steadily infiltrate the ranks of extremism and those who would provide it sanctuary. As in the Cold War, this invisible influence does not work in isolation. It reaches where our weapons cannot. It embeds itself where repressive ideologies took root and slowly shows how to replace fear with hope. When historians look back at what sapped support from our adversaries, President Obama’s work to push the frontiers of entrepreneurship around the world will be credited as a principal accelerator of their demise.  Read more


Could Trump actually modernize American diplomacy?

By: Brett Bruen

If Trump knows how to do anything, it is setting the agenda and controlling the story. He understands how to successfully package a policy message inside a few layers of emotional wrapping. His social media skills have proven exceptionally effective at removing the press, pundits and powerful from the equation. Instead, he delivers the message directly to his audience in a way that really resonates.  Read more


The story of America: From freedom to fear

By: Brett Bruen

We have faced many adversaries. Yet we have seldom sunk to their level. Unfortunately, the last two decades has seen us increasingly embrace their negatives narratives.

George W. Bush’s war on terror and Barack Obama’s countering of violent extremism are prime examples. We have become a country more consumed with what we are fighting against than what we stand for in the world. As Donald Trump prepares to assume the presidency, this trend appears set to significantly accelerate. Read more

voa-logoGSR’s Brett Bruen on the President-Elect’s cabinet appointments

“There has existed a long tradition in the United States of the military acting under civilian control,” GSR’s Brett Bruen spoke with the Voice of America on how President-elect Trump’s dependence on former military officers could impact American policy. Listen (in French)

“We’ve done some rather irreparable harm…to Americans’ core beliefs in the principles, the people, the institutions…”

canadian press“Brett Bruin, who once worked as the director of global engagement for U.S. President Barack Obama and now works as a consultant for businesses setting up outside the United States, said Canada is a particularly appealing destination for Americans whose political views skew to the left.  The prospect of a Trump presidency is a likely factor in the exodus of American workers heading north, he said, while conceding that the polarizing election has likely motivated some of Hillary Clinton’s detractors to cast their employment nets a little wider as well.” Read more

“As President, you can’t say one thing overseas & another at home”


GSR’s Brett Bruen was a guest on the Voice of America’s Washington Forum talk show.  He told host Tatiana Moss that Donald Trump’s visit to Mexico raised issues about his readiness to successfully operate on the world stage.  Trump appeared to take one position on immigration during his time in the country, only to articulate a vastly different policy when he returned to the United States.  In Bruen’s view, this will strain relations and undermine his credibility internationally. Watch (in French) 

Bloomberg Radio interviews GSR’s Brett Bruen on Obama’s Asia trip

bloomberg-radio“Philippine President Rodrigo Duterte sought to mend fences after his expletive-laden tirade against Barack Obama prompted the U.S. president to cancel a one-on-one meeting in Laos. Bloomberg’s Bryan Curtis spoke with Brett Bruen, President at the Global Situation Room about the Obama meetings with ASEAN.” Listen


GSR’s President says Obama’s visit to Laos signals a broader trend in US-Asian relations 

“Obama’s trip to Laos ‘sends a message about where the U.S. is gaining influence in the region,’ said Brett Bruen, president of the Global Situation Room consulting firm. ‘While it may be a small country, it also can be an indicator of how the U.S. is hopefully on a trajectory to strengthen its relations not only with Laos but with the region more broadly.'”  Read more

E3: GSR pioneers powerful platform for entrepreneurs to grow global

Conference gathers +30 embassies, top entrepreneurs, & leading business groups; E3 heads next to Madrid…


It was a big day for small business.  More than thirty embassies, numerous top trade organizations, and leading international business experts were there to see them.  The Global Entrepreneurship Export Exchange (E3) at George Mason University (GMU) in Arlington, VA demonstrated there exists an incredibly strong demand to build better connections between small businesses and international markets.  Organized by the Global Situation Room, in partnership with Dell, Entrepreneurs Organization, and GMU, E3 attracted some of America’s leading authorities on entrepreneurship and trade.  Elizabeth Gore, named by People Magazine as one of the World’s 100 Most Extraordinary Women, delivered the conference keynote.  She called technology “the great equalizer for entrepreneurs,” especially for those looking to expand globally.  A point eBay’s Caitlin Brousseau concurred on.  Gallup’s Joe Daly revealed some of the latest trends shaping the global economy and E3 even offered a few exclusive insights for its 140 participants. Read more 

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GSR is regularly featured in major international media outlets.  Check out what we had to say to the BBC, Irish Times, El Mundo, El Pais, Bloomberg and many more.  For media inquiries, please contact GSR’s Chief Operations Officer Nieves Perez via Nieves@globalsitroom.com. Speaking engagements can be arranged via the American Program Bureau.

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